How We Easily Schedule & Batch LinkedIn Posts

LinkedIn is full of opportunities for professionals to showcase their talents, network, and collaborate.

The algorithm is a great way to connect with your target audience, increase brand awareness, and grow your business. But building a LinkedIn content strategy and maintaining it long-term is tough—especially when it comes to scheduling posts.

At Scheduled, we help businesses and professionals put their LinkedIn posting schedule on autopilot using a tool that many already rely on—Notion. In this guide, we’ll be walking you through the process and sharing a few tips for maximizing engagement.

Let’s get started.

Why should you schedule LinkedIn posts?

Before we get to how to schedule posts on LinkedIn, we should probably cover why. As it turns out, there are a bunch of compelling reasons:

• Reduced mental load: Maintaining a consistent posting schedule manually adds unnecessary stress to your workflow. Scheduling content in advance eliminates this stress.
• Maximize engagement: Scheduling posts at the peak times for your target audience can help make sure that content reaches its maximum potential reach.
• Increased productivity: By scheduling posts ahead of time, you free up more bandwidth to devote to other tasks or projects.

Ways to schedule LinkedIn posts

Using LinkedIn

LinkedIn has a built-in scheduling feature that lets you write posts in advance and schedule them for a future date and time.

Here’s how it works:

1. Log into your LinkedIn account.

2. Click on the “Start a post button’ and add text, images, or videos.

3. Click the clock icon next to the Post button.
4. Select the date and time you want to schedule your post.

5. Click the next button to review your post and schedule it.
6. Click the schedule button and you’re done.

Limitations of LinkedIn’s scheduler

While it’s nice to have a scheduling tool inside of LinkedIn, it’s far from perfect. Here are two of its major limitations:

• Limited scheduling options: The biggest issue with LinkedIn’s scheduler is that it restricts the length of time in advance you can post. You can only schedule for up to three months in advance.
• No editing: Once you schedule a post, you are unable to edit it later (for some reason). You need to delete the post and schedule a new one if you want to make any changes.

As you can probably imagine, these two limitations can majorly impact your social media management strategies. Fortunately, there are other, more powerful scheduling tools available that will help you quickly and effectively manage your campaigns.

Using Scheduled

Scheduled is a LinkedIn scheduling tool that lets you draft, plan, and schedule LinkedIn posts using Notion.

The process is super simple. You can write posts using Notion’s native editor and include images, hashtags, and even tag people. You can then schedule the posts for a specific date and time by editing the property in Notion. Happy with the post? Drag the card to the ‘Ready to schedule’ column, and you’re done!

Here’s a quick tutorial on how to schedule your LinkedIn posts with Notion:

1. Create your Notion account

Visit the Notion website, click 'Get Notion Free,' and sign up with Google, Apple, or an email address. Verify your account through the confirmation email and set up your Notion workspace.

2. Set up your Notion database

Create a new page in Notion, choose the 'Table' option, and set up a database with properties like title, publication date, and status. Add statuses like Idea, Draft, To Review, Ready to be Scheduled, and Published. 

Write your LinkedIn post within Notion.

3. Schedule Posts with Scheduled

Visit the Scheduled website, sign up for a free account with a 14-day trial, and click 'Connect Your Notion.' Grant access to your 'LinkedIn Posts’ Notion database. 

Choose the necessary properties, connect your LinkedIn account, and Scheduled will automatically post content in the ‘Ready to schedule’ column when the date and time arrive.

Check out our guide to scheduling LinkedIn posts with Notion for a more in-depth tutorial.

Best practices to optimize your LinkedIn scheduling

1. Post when your followers are most active

LinkedIn sees usage patterns just like any social media platform. According to LinkedIn, the days to post are Wednesday, Saturday, and Sunday between 12 PM and 9 PM.

But that doesn’t account for timezones—dive into your LinkedIn analytics to see the demographic makeup of your audience. Where are the majority from? What times do you need to post so that you’re hitting an ideal window for the biggest number?

Then, head to your scheduling tool and set the time and day for when you’re sure that your followers are most likely to be online.

2. Post 2–5 times per week 

We all know how quickly the news feed moves. You don’t want to post too often and annoy your followers, but you also don’t want to be forgotten. LinkedIn research (and our personal experiences) suggest that 2 to 5 posts per week (up to 20 posts per month) is ideal. 

In other words, try to post every Wednesday, Saturday, and Sunday during your ideal window.

3. Analyze content performance

Not every post is going to perform well—your goal is to replicate successes and avoid repeat failures.

To do this, use reach and engagement metrics to track the success of your content. Which posts are resonating with followers? How can you optimize posts to increase engagement? How can you use analytics to inform and adjust future strategies?

With Scheduled, you can easily track performance and optimize your content without manually sifting through data. That way, you can focus on creating great content that resonates with your followers.

Conclusion

On LinkedIn, strategic post-scheduling is crucial. Crafting compelling content is important, but timing is key to effectively reaching your target audience.

With its seamless integration with Notion, Scheduled empowers users to effortlessly create, schedule, and manage LinkedIn posts. By automating and organizing the posting process, it saves you precious time and ensures your content reaches the right audience at the perfect moment, maximizing its impact.

Try Scheduled for free today.